The naysayers that cry “it’s the end of customer service! The consumer has to do all the work 
itself” must have been to the Starbucks near my office. While waiting for my double tall, one pump, pumpkin spice latte with a twist of lime, I see a new dispenser for the thingies that the Starbucks employee USED TO put around the cup so you didn’t feel the heat of the coffee. But she handed me the cup and it was naked, without the thermal thingy! Without a word too, like, “we so love you and don’t want you do burn your hand. Please take a thingy. Unfortunately some cost cutter decided it was taking too much of our minimum wage salary to put it on for you.” I was utterly shocked and felt it a knife in the heart of my faith that Starbucks cares whether my hand burns or not! The nerve of this corporate entity, forcing me to lift a finger. So Starbucks becomes like the local Food Town where you have to bag your own groceries. Will we have to start brewing our own macchiatos? Will it anger me enough to stop me from going there? If you’d tried our office coffee, you’d know the answer is no.
Tags: coffee, customer service, office coffee, Starbucks
